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STERLING REALITY LLC
About
SEEKING POWERFUL STORYTELLING? WE’RE THE BEST CHOICE.
Founded by R. Sterling Washington, Sterling Reality LLC is a New York–based luxury beauty and creative direction company specializing in commercial hairstyling, visual storytelling, and elevated brand imagery.
With over 15 years of experience in the beauty industry...
AMONG MY CLIENTS
Proud to work with
SERVICES
CREATIVE DIRECTION
Concept development and visual direction for brands, campaigns, editorials, and creative projects. Focused on shaping cohesive visual identities through beauty, styling, mood, storytelling, and overall aesthetic direction.
EDITORIAL STYLING
Fashion-forward hairstyling tailored for magazine editorials, lookbooks, fashion presentations, creative shoots, and artistic collaborations.
PRIVATE CLIENT SERVICES
Highly personalized luxury hair services for private clientele, public figures, executives, creatives, and individuals seeking elevated beauty experiences with discretion and attention to detail.
ON-SET BEAUTY DIRECTION
GLOBAL & TRAVEL SERVICES
On-location hairstyling and beauty oversight for productions, campaigns, fashion shoots, music visuals, interviews, events, and media appearances.
Available for domestic and international bookings, including editorial projects, commercial productions, private appointments, luxury events, and destination-based creative work.
BRAND IMAGE CONSULTING
Consultation services for brands, creatives, and public-facing professionals seeking guidance on visual identity, beauty direction, presentation, and overall image refinement.
Sammantha B., London,UK
I've worked with a numerous of stylists and creatives over the years, but Sterling is in a league of his own. His attention to detail, professionalism, and ability to create a look that feels effortless yet polished is unmatched. Every appointment feels personalized, and I always leave looking and feeling my absolute best. If you're looking for someone who understands both beauty and presence, Sterling is the person to see.
Helen M., New York, NY
Sterling consistently delivers exceptional work under pressure. Whether on set or preparing talent for a shoot, he brings a level of precision, creativity, and calm professionalism that makes the entire process seamless. He understands how hair translates on camera and always elevates the final result. He's become an invaluable part of our creative team.
Chris R.,Brooklyn, NY
What I appreciate most about Sterling is how comfortable he makes you feel from the moment you sit in his chair. He listens, gives honest recommendations, and truly cares about the health of your hair. My style lasts, my hair feels healthier, and I always get compliments afterward. Booking with him is one of the best self-care decisions I've made.
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